MARCELO RUBRA COPYWRITER • CREATIVE STRATEGIST

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Live The Epic With Cinemark

Live The Epic With Cinemark

OVERVIEW

CCXP is where cinema culture goes live. To promote Cinemark’s presence beyond sponsorship, we used its mascots to reinterpret legendary movie scenes, transforming brand visibility into fan-driven storytelling.

CCXP is where cinema culture goes live. To promote Cinemark’s presence beyond sponsorship, we used its mascots to reinterpret legendary movie scenes, transforming brand visibility into fan-driven storytelling.

CCXP is where cinema culture goes live. To promote Cinemark’s presence beyond sponsorship, we used its mascots to reinterpret legendary movie scenes, transforming brand visibility into fan-driven storytelling.

At the world’s biggest Comic Con, Cinemark transformed brand assets into pop-culture tributes fans instantly recognized.

At the world’s biggest Comic Con, Cinemark transformed brand assets into pop-culture tributes fans instantly recognized.

MC Popcorn, mascot of Cinemark, talks to a corn kernel while recreating a famous line from Star Wars: Episode V: The Empire Strikes Back.
MC Popcorn, Cinemark’s mascot, interacts with another character while recreating the upside-down kiss scene from Spider-Man.
DJ Pop and MC Popcorn perform a lightsaber duel inspired by Star Wars.

MARCELO RUBRA