MARCELO RUBRA copywriter

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ABOUT

LNKDN

Change the rules. Transform the game.

Change the rules. Transform the game.

Change the rules. Transform the game.

OVERVIEW

Despite being behind some of the most talked-about sports business projects in Latin America, OutField often went unrecognized by the market. Approaching its 10-year milestone, we repositioned the brand to make its presence unmistakable, ensuring every initiative reinforced the name behind the game.

Despite being behind some of the most talked-about sports business projects in Latin America, OutField often went unrecognized by the market. Approaching its 10-year milestone, we repositioned the brand to make its presence unmistakable, ensuring every initiative reinforced the name behind the game.

Despite being behind some of the most talked-about sports business projects in Latin America, OutField often went unrecognized by the market. Approaching its 10-year milestone, we repositioned the brand to make its presence unmistakable, ensuring every initiative reinforced the name behind the game.

STEP 1: BRAND IDENTITY

STEP 1: BRAND IDENTITY

STEP 1: BRAND IDENTITY

We began by redefining OutField’s visual presence, creating a modern and dynamic identity that could reflect both the brand’s innovative mindset and its connection to sport culture, shifting perception from service provider to strategic partner.

We began by redefining OutField’s visual presence, creating a modern and dynamic identity that could reflect both the brand’s innovative mindset and its connection to sport culture, shifting perception from service provider to strategic partner.

We began by redefining OutField’s visual presence, creating a modern and dynamic identity that could reflect both the brand’s innovative mindset and its connection to sport culture, shifting perception from service provider to strategic partner.

The objective went beyond aesthetics. It was about strategic perception. The new identity positions the brand as active, contemporary, and capable of moving at the same speed as the industry it serves.

The objective went beyond aesthetics. It was about strategic perception. The new identity positions the brand as active, contemporary, and capable of moving at the same speed as the industry it serves.

STEP 2: TONE OF VOICE & PRESENCE

STEP 2: TONE OF VOICE & PRESENCE

STEP 2: TONE OF VOICE & PRESENCE

We defined a flexible tone of voice and positioned the brand across relevant platforms and moments. Instead of relying on a single rigid message, the brand learned to adapt its communication to different contexts while maintaining a consistent core, strengthening both recognition and authority across touchpoints.

We defined a flexible tone of voice and positioned the brand across relevant platforms and moments. Instead of relying on a single rigid message, the brand learned to adapt its communication to different contexts while maintaining a consistent core, strengthening both recognition and authority across touchpoints.

We defined a flexible tone of voice and positioned the brand across relevant platforms and moments. Instead of relying on a single rigid message, the brand learned to adapt its communication to different contexts while maintaining a consistent core, strengthening both recognition and authority across touchpoints.

We translated strategy into action through content, partnerships, and institutional touchpoints, turning every interaction into proof of positioning.

We translated strategy into action through content, partnerships, and institutional touchpoints, turning every interaction into proof of positioning.